Business Would Be Easy… If It Wasn’t for People

A blunt, practical guide to leading, growing, and working with humans, without losing your mind (or your soul).

By Ruben Buell - CEO, speaker, and veteran of both thriving teams and total dumpster fires.

Meet Ruben

I’ve spent more than three decades leading companies, building technology, scaling teams, navigating toxic workplaces, and figuring out what actually works when it comes to managing people. I’ve been the CEO, the CTO, the new guy, and the one pulling all-nighters to keep the lights on.

This book was born out of those trenches, and out of the hard, earned lessons that come from messing up, learning, and doing better.

I believe the future doesn’t belong to the smartest person in the room. It belongs to the one who knows how to lead, connect, and collaborate.

Portrait of Ruben Buell, author of "Business Would Be Easy If It Wasn’t for People" and technology executive.

About the Book

Let’s be real: people are the hardest part of business. Not technology. Not strategy. Not even the economy. It’s the people,the ones you hire, the ones you report to, and yes, even you.

Business Would Be Easy If It Wasn’t for People is part wake-up call, part survival guide. It’s for anyone who’s ever wanted to strangle a coworker over a passive-aggressive email, felt overwhelmed by office dysfunction, or wondered how to actually lead without losing their sanity.

It’s funny, raw, and brutally honest, and it’s packed with real-life stories, actionable advice, and the kind of straight talk most business books are too scared to give you.

Cover of the book "Business Would Be Easy If It Wasn’t for People" by Ruben Buell, featuring a surreal staircase with people walking in different directions.

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Contact Ruben

Let’s Connect.

Whether you’ve read the book, want to talk about leadership, need a speaker for your event, or just have a question, reach out. I actually read these.

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